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A buy-sell agreement protects a business if the owner were to die, become sick or disabled, or if they elected to terminate their employment early or retire. Without a plan in place, a business and its owners could experience:

  • Cash flow shortage
  • Inability to pay debts
  • Lack of income for the business owner, their family and their employees
  • Insufficient resources to pay required taxes - federal and state

The benefit of a buy-sell agreement cannot be overstated. A properly structured buy-sell can address and help eliminate potential problems or issues before they arise. For almost all business owners, a well designed and funded business succession plan may help bring security and peace of mind for the business owner's personal and business family.

These are tools to help you share the importance of business continuation planning.

Call us today at 800-906-3310, option 1.

A properly drafted buy-sell agreement could save a business owner, the company and their heirs a significant amount of money and ensure that assets are passed on quickly and without delay. Help your client understand why a buy-sell is important, how a buy-sell works, and the basic funding concepts available.

Considering a Buy-Sell?

Use this presentation for help explaining to your clients how a buy sell works along with the basic funding concepts available.

The Buy-Sell Digital StoryBoard*
This unique
interactive tool can be used from open to close when discussing a buy sell with your client. Check out the funding calculators that demonstrate cash flow associated with the installment and insurance funding options.
*requires internet connection.


Buy-Sell Stress TestBuy Sell Stress Test

The buy sell stress test may help you focus on select business succession matters and the decisions you have already made.






Business Valuation

Business Valuation is a vital part of buy sell planning. There are many methods and tools available to help set the value of a business.

BizEquity is an independent and dynamic valuation program. This tool uses a seven step program that will help you arrive at a "scientific" valuation. The program will provide your client with insights as to the possible valuation of their business.

Special access to the BizEquity tool is available here by logging onto the Agent Portal.

Please note, BizEquity is a third party vendor and not associated with National Life Group. To learn more visit

Materials have been developed to help you effectively discuss the value of a buy-sell agreement with your business owner prospects and clients.

If you have additional questions or need further support, please contact the Advanced Marketing team.

National Life Group Agents

Please go here and then login into the Agent Portal to access all of the training material.

Learn all about Buy-Sell planning through this eight module video program.

Key elements of Buy-Sell planning are reviewed in this technical guide.

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The companies of National Life Group® and their representatives do not offer tax or legal advice. For advice concerning your own situation, please consult with your appropriate professional advisor.

Legal Disclosure