Our Story
We keep our promises so you can keep life moving forward.
For over 175 years, we’ve helped families protect the people they love, prepare for the future, and build greater financial security. Through life insurance and annuity solutions, we help people plan for what’s ahead with financial guidance, tools, and products that can be tailored to their needs. Our belief is simple: Everyone deserves the financial peace of mind to live life more fully.
Owned by the people we serve.
We’re a mutual company.* That means we are owned by our policyholders. The people we answer to are the people we serve, and that shapes the decisions we make and the promises we keep.
Financial strength you can count on.
Financial strength ratings for National Life Insurance Company and Life Insurance Company of the Southwest as of October 12, 2026. Ratings are subject to change.
Our Mission
Keeping our promises.
Our Vision
To bring peace of mind to everyone we touch.
Our Values
Do good. Be good. Make good.
Our story has always been about people.
Our story began in 1848, but the promise behind it still guides us today. See how our commitment to people, communities, and doing good continues to shape who we are and where we're headed.
