National Life Group Taking the Ice at Dallas Stars Home Games for the 2026–2027 NHL Season

FOR IMMEDIATE RELEASE

Partnership continues community giving, fan engagement and literacy initiatives across North Texas

Addison, TX (Sept. 8, 2026) – National Life Group, official life insurance partner of the Dallas Stars, today announced their branding in the ice-surface for the Dallas Stars during the 2026–2027 National Hockey League (NHL) season, beginning with the team's home opener on October 2.

The partnership marks the fourth consecutive season National Life Group and the Dallas Stars have worked together to engage fans through in-game experiences while supporting communities across North Texas through charitable initiatives.

“Our partnership with the Dallas Stars is about creating moments that make a lasting impact both on and off the ice,” said Christina D’Agostino, Community Relations Manager at National Life Group. “Whether we're supporting local nonprofits through the Stars Save Program or putting new books into the hands of students across North Texas, we're proud to invest in initiatives that strengthen our communities. It's one more way we bring our values of Do Good. Be Good. Make Good. to life.”

Beyond in-arena visibility, National Life Group and the Dallas Stars will continue investing in North Texas through programs focused on education, youth development and community impact.

Stars Save Program Returns for Fourth Season

The Stars Save Program returns for its fourth year with a simple premise: Every time a Dallas Stars’ goalie makes a save, National Life Group donates $5 into a pot up to $20,000 annually. At the conclusion of the season, National Life Group and the Dallas Stars jointly select a North Texas nonprofit organization to receive the funds and expand programs that benefit local families.

Since launching the initiative, the Stars Save Program has generated more than $50,000 in charitable giving throughout North Texas. During the 2024–2025 season alone, Dallas Stars goalies recorded 2,645 total saves, which equaled $13,225. The Dallas Stars Foundation donated the remaining pot for a total of $20,000 to the Tarrant Area Food Bank. In 2025-2026, 2,291 saves equaling $11,455 were recorded, with the charitable recipient for the season set to be announced in October. Previous recipients included Metrocrest Services, a Carrollton-based non-profit organization founded in 1971 that helps families, individuals, and seniors in crisis.

In addition, National Life Group will once again partner with the Dallas Stars Foundation to sponsor a Book Fair at a Dallas-Fort Worth Title I elementary school. Last year, every student at Barron Elementary School (Plano ISD) and Cedar Crest Elementary School (Dallas ISD) received three complimentary books of their choice, along with co-branded Dallas Stars Foundation and National Life Group giveaways. Additional books were also purchased for each school's library through the book fairs, helping expand access to reading resources for students.

“We are excited to expand on our relationship with National Life Group,” Dallas Stars President and CEO Brad Alberts said. “Their commitment to our community and partnership with the Dallas Stars Foundation have created a lasting impact in North Texas.”

About The Dallas Stars

The Dallas Stars are a professional ice hockey team located in Dallas, Texas that plays in the National Hockey League (NHL). Founded in 1967 as the Minnesota North Stars, the team was part of the NHL’s first wave of expansion franchises and relocated to Texas in 1993. Since moving to Dallas, the Stars have played a transformative role in the growth of hockey in the southern United States through grassroots efforts, community involvement and tremendous fan support. Over the last 32 years, the club has made 20 playoff appearances, won nine division titles, captured two Presidents’ Trophies, three conference championships and won the 1999 Stanley Cup.

About National Life Group

National Life Group has been keeping promises since 1848, providing access to flexible, secure life insurance and annuities for families, businesses, educators, and first responders nationwide. With an independent, entrepreneurial spirit, our values are to “Do good, Be good, Make good” for our customers, agents, employees, and the communities we serve. Learn more at NationalLife.com.

Contact: Sarah Donovan, corporate communications, National Life Group, 469-851-9491.

National Life Group® is a trade name of National Life Insurance Company (NLIC), Montpelier, VT founded in 1848, Life Insurance Company of the Southwest (LSW), Addison, TX chartered in 1955, and its affiliates. Each company is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct insurance business in New York. NLIC, the flagship of National Life Group was founded in 1848, and all references to 1848 are attributable to NLIC.

Products are issued by National Life Insurance Company and Life Insurance Company of the Southwest.

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