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National Life Group appoints Ryland Hudnall as General Agent to lead South Carolina agency

Ryland HudnallMONTPELIER, Vt. and ADDISON, Texas - (Sept. 8, 2025) National Life Group is excited to announce the appointment of financial services veteran Ryland (“Ry”) Hudnall as General Agent for South Carolina, effective September 8.

With more than 20 years of experience, Hudnall is a seasoned and entrepreneurial leader known for his people-first philosophy and values-driven approach. He served for a decade as General Agent of MassMutual South Carolina, where he led the Charleston-based firm to consistent growth while fostering a culture built on transparency, trust and collaboration.

“We are thrilled to welcome Ry to National Life Group,” said Rebecca Dunne, Field Executive Vice President for Affiliated Distribution. “His deep experience, proven leadership, and strong community ties make him the ideal person to guide our South Carolina market into its next chapter.”

A native of the South, Hudnall began his entrepreneurial journey as a teenager and has built his career on one enduring belief: people come first. Most recently, he founded Hudnall Capital Advisors, where he championed radical transparency, servant leadership, and advisor success. He and his family reside in Charleston. In his free time, he loves to golf and is also a fan of both playing and attending live music performances.

“I am grateful for the opportunity to join National Life Group and honored by the trust placed in me,” Hudnall said. “Together, we will help families and businesses across South Carolina secure their financial futures.”

With his leadership and commitment to service, Hudnall is poised to make a lasting impact on the South Carolina market, advancing National Life’s mission of delivering peace of mind and doing good in the communities it serves.

About the National Life Group Affiliated Channel

The National Life Group Affiliated Channel is on a multi-year growth trend with double-digit recruiting growth year over year. National Life is fully committed to recruiting and developing new agents and advisors to bring financial literacy and solutions to the communities we serve.

Learn more here about National Life Group’s corporate philanthropy with programs that include LifeChanger of the Year, Do Good Heroes, a commitment to ending childhood hunger and supporting children’s mental health, among others.

About National Life Group

National Life is here to bring you peace of mind. We’ve been keeping our promises since 1848. Believe in tomorrow. Do good today. Learn more at NationalLife.com

Contact: Daphne Larkin, corporate communications, National Life Group, 802.229.3607.

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, Vermont, in 1848, Life Insurance Company of the Southwest, Addison, Texas, chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.