National Life Group Wins Best Insurance Mobile Application Award

ADDISON, Tx. - (Jan. 19, 2026) National Life Group recently received the Best Insurance Mobile Application by the Web Marketing Association. The award was presented as part of the Association’s 14th annual MobileWebAwards competition, which honors the advertising industry's best mobile websites, responsive websites and mobile apps. This award was the only one given in the insurance category.

The WebAward Competition, produced by the Web Marketing Association, is an annual website award competition that recognizes the best web and mobile sites in 96 industries while setting the standard of excellence.

“Our mobile app is built around our customers, delivering what they need and expect,” said Mike Healy, Director of Digital Experience for National Life Group who led the app development. “It brings their policies to life in a real, tangible way, giving them clear visibility and control anytime, anywhere. It’s the product of a team from across the company that made complex processes feel familiar and easy to use.”

“Part of National Life Group’s strategy is for service to be a competitive differentiator in the marketplace,” shared Achim Schwetlick, Executive Vice President and Head of Operations for National Life Group. “The mobile app and web portal are a great example of that. They’re widely recognized by our agents and customers for the convenience and transparency they provide.”

National Life Group’s mobile app redefines what policyholders can expect from their insurer. It brings policies to life with clarity, speed, and a design-first experience that turns legacy complexity into lasting peace of mind. Built on best-in-class mobile standards for iOS and Android, the app has earned outstanding customer reviews and processes well over a million transactions annually.

“This award is a proud moment for National Life Group and a testament to our unwavering commitment for setting standards for delivering smarter, faster service for our agents and policyholders,” said Nimesh Mehta, Chief Information Officer for National Life Group. “It underscores our pioneering spirit and our deep investment in data, engineering, and modern digital platforms. More than a decade ago, we were among the first in the life insurance industry to launch a mobile app, and we’ve accelerated our innovation ever since.”

About National Life Group

National Life Group has been keeping promises since 1848, providing access to flexible, secure life insurance and annuities for families, businesses, educators, and first responders nationwide. With an independent, entrepreneurial spirit, our values are to “Do good, Be good, Make good” for our customers, agents, employees, and the communities we serve Learn more at NationalLife.com

Contact: Beth Rusnock, corporate communications, National Life Group, 802-522-4067.

National Life Group® is a trade name of National Life Insurance Company (NLIC), Montpelier, VT founded in 1848, Life Insurance Company of the Southwest (LSW), Addison, TX chartered in 1955, and its affiliates. Each company is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct insurance business in New York. NLIC, the flagship of National Life Group was founded in 1848, and all references to 1848 are attributable to NLIC.

Products are issued by National Life Insurance Company and Life Insurance Company of the Southwest.

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