National Life announces Vermont Community Foundation match of Do Good Fest donations to the Vermont Foodbank up to $100k

Montpelier, VT - (July 8, 2025) National Life Group is thrilled to announce the Holly and Bob Miller Charitable Fund, a donor advised fund at the Vermont Community Foundation, will match every dollar that the National Life Group Do Good Fest® raises for the Vermont Foodbank, doubling up to $100,000.

“National Life’s commitment to building stronger communities is what makes Do Good Fest such a powerful platform for impact,” said Dan Smith, president and CEO of the Vermont Community Foundation. “This generous match by the Holly and Bob Miller Charitable Fund is a meaningful reflection of what’s possible when mission-driven partners come together in their community.”

Born out of the company’s “Do good, Be good and Make good” values, Do Good Fest has brought national and local acts to the back lawn of its Montpelier campus since 2014 and has raised over $2 million to support its communities.

“At National Life, we believe in the power of community to drive meaningful change,” said Mehran Assadi, Chairman, CEO, and President of National Life Group. “Thanks to the incredible generosity of the Holly and Bob Miller Charitable Fund, every dollar raised at this year’s Do Good Fest will have twice the impact in the fight to end childhood hunger in Vermont. Together, we are turning music into meals and compassion into action.”

The Vermont Foodbank is the sole recipient of this year’s Do Good Fest, reflecting a core cause of National Life to end childhood hunger.

“This support comes at a critical time for Vermont families,” said John Sayles, CEO of Vermont Foodbank. “We are grateful for the community’s commitment to ensuring every child has access to nourishing food.”

About Do Good Fest 2025
Do Good Fest 2025 will take place on the back lawn of National Life’s campus in Montpelier on Saturday, July 12.

The event will feature:

• Live music from national acts The Fray, Plain White T’s, Sammy Rae & The Friends along with Beats for Good Winner Sixth Avenue Groove and The Kwame Vibe
• Food trucks and a beer garden
• An exclusive VIP lounge
• A Nonprofit Village highlighting local causes
• A fireworks display to close out the evening

Advance tickets are required and can be reserved with a minimum $5 donation, which will be doubled by the matching grant.

Why This Matters
Hunger remains a pressing issue in Vermont, with thousands of children relying on community support for meals. By attending Do Good Fest, community members will directly contribute to ending childhood hunger while enjoying an evening of music, food, and celebration.

FAQs

When is Do Good Fest?
Saturday, July 12.

Where is Do Good Fest?
Montpelier, Vermont, at National Life Group’s campus.

Who benefits from Do Good Fest 2025?
All proceeds support the Vermont Foodbank.

How much will National Life match?
Donations will be matched up to $100,000.

How can I get tickets?
Reserve your tickets here for a $5 minimum donation.

Learn more here about National Life Group’s corporate philanthropy with programs that include LifeChanger of the Year, Do Good Heroes, a commitment to ending childhood hunger and supporting children’s mental health, among others.

About National Life Group
National Life is here to bring you peace of mind. We’ve been keeping our promises since 1848. Believe in tomorrow, do good today. Learn more at NationalLife.com

Contact: Daphne Larkin, corporate communications, National Life Group, 802.229.3607.

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, Vt., in 1848, Life Insurance Company of the Southwest, Addison, Texas, chartered in 1955, and their affiliates.  Each company of National Life Group is solely responsible for its own financial condition and contractual obligations.  Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.