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Cause Hero


Our Cause Is Driven By Our Values, Fueled by Our Passion

Our Cause at National Life comes down to six words: Do good. Be good. Make good. Those are our corporate values and our touchstone.

There is power in simplicity, a purpose behind sincerity, and a potential for profits both financial and emotional in guiding a business on a mission larger than itself.

It’s why best-selling authors Jackie and Kevin Freiberg focused their most recent book – CAUSE! A Business Strategy For Standing Out In A Sea of Sameness – on our company and our purpose-driven mission.

We have grown at National Life simply by digging deep to define our purpose and staying true to our roots and our corporate values.

Our corporate values have struck a chord with the people who work at our company. Those words define our values and have become so ingrained in our culture that they’re a part of the everyday language we use to describe what we do.

And so we’re more than a financial services company. We’re a company that strives to keep our promises to bring peace of mind to everyone we touch each and every day.

We’re a company that serves Main Street, both with the products we offer and the contributions we make to the communities where we do business.

We’re a company that believes strongly in the joy of serving others – our customers, our communities and each other.

That’s our mission and our cause. Ask yourself: What’s mine? You may be surprised how simple and powerful it will prove to be.