Quick Tips to Social Success
PERFECT YOUR PROFILES
First impressions are everything. You want to make sure that you’re showing up well with a personalized, well-branded, and current profile on any social network where you have a presence. Here are some general tips to help you build standout profiles that are sure to help you build trust among your visitors.
Compliance
Compliance is your friend – here to keep you operating within the guidelines. Throughout our social channel guides, we've included call-outs on required compliance elements for your profile.
The Right Image is Worth a Thousand Words
Your first impressions matter. Ensure that your profile or page has professional imagery that reflects your brand and helps you show up well.
Be a Storyteller
Across your profiles, be sure to perfect "about" sections or bios so you can make a great impression and inform your audience on your personal brand and how you serve your clients.
POST REGULARLY
Without posting relevant and engaging content, you’re missing out on what makes social media so powerful. Don’t think about content as a sales pitch but an opportunity to inform and be informed.
Create and Schedule Posts with Hearsay
Schedule pre-approved posts from National Life across your social media channels, automate your content with campaigns, or propose custom content for approval.
Creating Content
While we provide a wealth of pre-approved content, it's important to learn how to compliantly create content. Custom content that comes from you helps humanize your brand and sees great engagement.
Look for our Content Creation Guide Coming Soon.
MAKE CONNECTIONS + Stay Engaged
It’s important to make sure to grow your followership on all approved social networks where you have a presence. Make sure to only pursue meaningful connections and be sure to ask clients, potential clients, and other business partners to follow your social presence whenever you’re able.
Expand Your Audience
Be sure to publicize your social profiles to build awareness and elicit followers. Get in the habit of connecting with with your business connections and clients after you meet.
Promote Your Community
Follow with local businesses, community groups, news, or other organizations to keep in touch and improve visibility. Visiting a local business or volunteering? Share your experiences and tag them.
Stay Engaged
Be sure to spend time engaging with content from your followers wherever it's compliant, especially when they share important life updates. Be sure to respond to those who message you or comment on your content.
Do Your Research
Social isn’t just great for making connections and sharing content with your audience, it’s also great for remaining informed and keeping up to date with clients, prospective clients, or general news and trends. Peruse profiles of prospect clients on LinkedIn for valuable intel.