Using LinkedIn effectively and within engagement guidelines has proven to go a long way in our industry to build and grow a practice. It will allow you to widen your presence among new contacts and easily keep up with those you already know─allowing you to both maintain existing relationships and pursue valuable leads.
Here’s an example of how your LinkedIn profile will display on a desktop. For information on navigating the LinkedIn Mobile App, see LinkedIn’s Help Center.
The main page of LinkedIn where you can keep updated on content from your network.
Review your existing connections and make new connections.
View and respond to messages you have sent to or received from your connections. You also may see InMail from individuals you’re not connected to, or Sponsored InMail messages which are essentially advertisements.
View notifications from your network, including life updates from your connections. This could include birthdays, job changes, and more. These events offer the perfect opportunity to reach out to your connections with kind words. Be sure to see our Engagement Playbook for general guidance on engaging with others as well as the Engaging with Others section of this guide for further inspiration on LinkedIn engagements.
Click through to your profile, access privacy settings, the LinkedIn Help Center, or if you are an “admin” of a Company Page, you can access it here under the manage section.
Settings & Privacy: This area allows you to change settings like notifications and privacy settings. Generally, we advise that you keep notifications on to keep up with updates. We also advise that you keep your profile public. Otherwise other people won’t discover you easily.
Company Pages: Learn more about Company Pages in our Company Pages Playbook.
