This step-by-step guide will help you prepare for and facilitate engagement with current and prospective clients.
Both series include pre-approved call prompts, social media posts, emails, and five presentations that can be offered in both a one-on-one or group setting.
Explore the presentation series now.
Relationship Management is here to help you succeed in the retirement marketplace. The team consists of relationship managers with specific geographic focus who work closely with you to build new relationships and work smarter in the areas you do business.
Stand out in a sea of sameness. By attending National Life Groups’ 403(b)/457(b) Certified Training Program, your badge will give you a competitive advantage in getting access to public schools, municipalities and 501(c)(3) organizations. The Certified Badge is earned after attending a 403(b)/457(b) Certified Training class and submitting five (5) 403(b)/457(b) flow annuity policies.
Developing a clear, workable plan for success in the 403(b) and 457(b) plan arena begins by getting familiar with your distinct market. The 403(b) Playbook is designed to help you do just that. Your road map to the many opportunities in the 403(b) plan market, this playbook offers steps to find and engage 403(b) plan prospects, build successful relationships, access to helpful tools to serve clients and partner with National Life Group.
Visit the National Center for Education Statistics (NCES) to research every school district and individual school in the country. This site will provide district and school websites, number of employees, superintendent information, address, phone and more!
If you are interested in opening a new slot or activating a dormant slot, you may be eligible to participate in the Slot Bonus Program. The Slot Bonus Program also compensates for prolonged, consistent application submissions over time.
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Slot Bonus Program
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Explain who you are and why you are calling…
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Remember that all marketing you create or use in an NLG slot must be reviewed and approved by NLG compliance, even if NLG isn't mentioned on it. |
After introduction at the District level, and if District instructs you to contact school sites to get access to employees, be sure to have a name from the district as part of your introduction to the school site. For example, “Mary Rogers from payroll told me I should contact you about the 403(b) Plan and how I can help to answer any questions the employees of ABC school may have about the SECURE Act”. What I normally do is meet with a group of educators and review the changes in the SECURE Act and answer any questions about their pension or retirement plans”.
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Use straight-forward messaging:
Be sure to follow our new Do Good. Be Good. Make Good. social media accounts on LinkedIn, Facebook, Twitter, and Instagram for a steady flow of posts you can share to build relationships with your clients and grow their trust.
Social Media Playbook for Independent Agents Social Media Playbook for Affiliated AgentsIf you have attended Certified Training and are in current standing, you may also add an image of your badge to your signature. Please request an image by emailing trainer@nationallife.com and include Certified Badge Request in the subject line.
Once you receive the template, add your personalization and submit it with the Advertising Submission Form to AdReview@NationalLife.com for compliance approval.
Representatives of Equity Services, Inc. may not display or market this seal due to securities regulations. Agents registered with other broker/dealers or registered investment advisers will need to check with their firm if they are allowed to display this seal.
Teresa Thomas 15455 Dallas Parkway, Suite 1400, Addison, TX 75001 A National Life Group Certified 403(b)/457(b) Trained Agent. National Life Group® is a trade name representing various affiliates, which offer a variety of financial service products. Life Insurance Company of the Southwest, Addison, TX, is a member of National Life Group. |
You may use the emails provided here in the Presentation Kits or, to send general informational emails go to the Agent Portal for a selection of topics.
Accessing Emails on the Agent Portal
On the Agent Portal, select Sales & Marketing then Market Yourself and click on Emails. After thoroughly reading all instructions, click "I have read and agree to the instructions for HTML use. Take me to available emails." You will then be directed to a landing page containing all of the email templates.
Follow these instructions to prepare your email:
Submit the final version of your email with the Advertising Submission Form to AdReview@NationalLife.com for review.
Note: The email may not be used until you have received written approval.
Send a confirmation email including the video conference link and instructions. Remind them to bring a family member or friend!
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A brief text is a great way to confirm a one-on-one or small group meeting and should include time, date and how to access the meeting. Just be aware that marketing by text is prohibited. It's ok to confirm appointments. Representatives of Equity Services, Inc., please comply with CellTrust rules.
Competitive Advantages
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You must disclose the states in which you are insurance licensed, and ask any attendees from other states to please leave the webinar. The people you invite may share the invitation with others, and you don't want to be in violation of state insurance solicitation laws.
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Educate & Empower Employees
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Retirement Luncheon
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Send a thank you email asking to meet one-on-one.
* Also available in CoBrand on Demand on the Agent Portal.
Consider sending a post-meeting survey. In the survey...
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Ask a few closing questions:
Boost your Bottom Line with the Premium Increase Program (PIP)!
The Premium Increase Program is designed to reward your good client service.
When you take the time to check in with clients, conduct policy reviews and bolster their retirement preparedness with premium increases, you do good by your clients.
To reward the good that you do, each time you initiate a qualifying increase to an existing flexible premium annuity policy or initiate a qualifying lump sum increase, you earn full commission on the increase.
Learn more about the Premium Increase Program.
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Our brand-new Client Intelligence dashboard on the Agent Portal provides transparency into your clients’ interactions with National Life Group. It’s a powerful tool that can help you provide even more responsive service to and uncover new sales opportunities with your clients! Learn more about the tool and how to access it by visiting the Rapid Response Center and clicking on Tab 6 – IN-FORCE. |
Haven’t Lost a Penny
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Life Checkup Retirement Worksheet
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There is nothing that will build recognition, trust and a reputation among your clients and prospects as when you become their partner in a cause. Volunteerism demonstrates that you understand and appreciate their values and challenges and are willing to help.
There are so many ways to get involved! A few ideas to get you thinking:
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