Having an active social presence will help you build valuable relationships and general trust among your audience, whether they’re customers or even potential recruits. Social is an important touchpoint for forging and strengthening relationships with your current and potential customers that have come to expect a professional presence from businesses on social media. According to the 2019 LIMRA Barometer, 34% of Americans have used social to learn more about financial professionals. From a general marketing perspective, 73% of marketers believe social media marketing is effective for their business – so it’s important for you, too — and likely will continue to grow in importance.
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Before you get started, be sure to review National Life Group's Social Media Policy. This policy outlines the basis for training on social media and contains the guidelines for approved use.
Please note that you cannot add NLG or any of our logos, images, etc. to your social media profiles and accounts unless it has been reviewed by Compliance.
1. Go to facebook.com/pages/create.
From here, enter your business information. For your page name, use your business name or the name people are likely to search for when trying to find your business.
When you’re ready, click Create Page.
2. Add pictures.
Next, you’ll upload profile and cover images for your Facebook page. Make sure the photos you choose align with yourself, your brand and are easily identifiable with your business. Your Facebook profile picture displays at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. It will be cropped to a circle, so don’t put any critical details in the corners. Your cover photo will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels.
For more information, click here.
3. Create an action you want users to take.
At the top of your Page you can add a call-to-action that directs your Page visitors to do something, like visit your website or call you. It just takes a few clicks.See how to add a call-to-action button
That is all you need to create your Facebook business page! Once your page is created, you still have work to do. You’ll want to start promoting your page and asking for likes and start engaging with your followers by sharing approved National Life Group posts.
For more resources on how to best optimize your Facebook Page, visit Facebook’s Business Resource Page.
1. Go to twitter.com and click Sign up in the top right corner.
2. Enter your information.
1. Before you get started, visit LinkedIn’s Best Practices.
2. Visit LinkedIn.com and click Join Now.
3. Enter your information
Make the most out of LinkedIn with their Help Center.
2. From your mobile device, tap Sign Up with Email or Phone Number (Android) or Create New Account (iPhone), then enter your email address or phone number (which will require a confirmation code) and tap Next.
You can also tap Log in with Facebook to sign up with your Facebook account.
3. From your desktop, click Sign up, enter your email address, create a username and password or click Log in with Facebook to sign up with your Facebook account.
Visit Instagram’s Help Center for more information.
To build a successful social media presence you will not only need to publish content regularly but engage with your audience regularly too. There are two ways to do this:
Now that you have your pages set up, you’ll want to start building your network. Here are some ideas to spread the word about your social profiles.
The next step is to actively engage with your audience – the only thing worse than not posting on social media is not responding to comments and feedback. Customers value being engaged, especially when responses are quick. From your business pages, follow and engage with other local businesses to increase visibility.
And, don’t forget to engage with any employees you may have. By having them follow and promote your pages, they can act as advocates. Encourage them to like your posts to improve performance.
Your clients and potential clients are already there – and expect you to be.
It’s free marketing for your business.
We supply pre-approved content, ready for you to share on social media.
Whether you’re just starting out or are an advanced social media user, we’ve provided resources on this portal to guide you on best practices for each of our approved social channels as well as on broadly applicable social strategy topics such as content creation and engagement.