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Vesta Bovair Joins National Life As Executive Vice President

Vesta Bovair

Montpelier, VT - (October 24, 2017)  Vesta Bovair, an insurance industry veteran, has joined National Life Group as executive vice president and head of the company’s operations division.

Bovair is in charge of National Life’s Customer Innovation Group, which includes processing policies, paying claims and answering agent and client questions, among many other responsibilities, for the company’s life insurance and annuity policy businesses.

“The Customer Innovation is responsible for our buying and selling customers' experience, from their initial welcome to the company through the final disposition of their contract or policy,” said Mehran Assadi, National Life’s chairman, president and CEO. “Its success in building a transformative customer experience is key to our continued success. I believe that Vesta – working with her talented team – is the right person to make customer delight our bedrock standard.”

Bovair came to National Life from Swiss Re Group, where she was managing director for global business solutions, leading strategy and delivery in 10 countries. Before that she also held a variety of leadership positions at GE Capital Corp. Her background includes executive leadership, business development, financial services distribution, underwriting, technology, digitization and business processing and re-engineering.

Bovair holds a BA and an MBA from the University of Toronto and an MA from Brown University. She and her husband, Greg, have two children and have settled in Vermont.

At National Life, our story is simple: For more than 168 years we’ve worked hard to deliver on our promises to millions of people with our vision of providing peace of mind in times of need. It’s our cause, stemming from a deep passion to live our values to do good, be good and make good, every day. Learn more at

Contact: Ross Sneyd, corporate communications, National Life Group, 802.229.3866.

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, Vt., in 1848, Life Insurance Company of the Southwest, Addison, Texas, chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.